Pharmacies excluding Boots and Superdrug. Unless specified otherwise, all quoted data is provided by IRI (value sales, 52 weeks to November 30, 2013).Ģ. "Pharmacists are the main direct contact point with the public so are fundamental to the continued growth of the category." "Public awareness of the importance of eyecare can only increase the performance of the sector over the coming year," forecasts the company. It believes PR campaigns such as National Eye Health Week, which began in 2010 and will run from September 22 to 28 this year, are working to raise the profile of eye health. Investing in eyecare should reap rewards for the future, says Cambridge Healthcare, suppliers of the Golden Eye brand. Pharmacies can fight back by playing to their strengths of pharmacy-only medicines and advice, as well as capitalising on the opportunities for merchandising and link sales. When it comes to eyecare, there's little difference between the two, but competition is tough at a time when volume sales of eyecare are actually in decline – showing a 1.7 per cent fall in the past year. Value sales have shot up by 9 per cent in supermarkets over the past year, compared to just 2.2 per cent in pharmacy. Supermarkets pose an obvious threat and are growing their share in the earcare market more rapidly than pharmacies.
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